The Secret Sauce of Monthly Content

Ever wonder what goes into a successful content strategy for a local business? It’s all about brand consistency, creativity, and a little bit of storytelling. Each month, we dive into our marketing strategy and bring it to life with branded photography and authentic video content.

For our client, The Sawmill Inn, this means capturing the heart of their business and the authenticity of owners George and Holly Boggs. We showcase everything from brand-new menu items and exciting new initiatives to custom merchandise for their staff and customers. One of our favorite content series is "Behind the Steam," where we share recipes, stories, and what makes The Sawmill Inn truly special.

This kind of content does more than just fill a social media feed—it builds a strong sense of community and team spirit. By giving the staff new apparel and merchandise, it creates a fun, fresh way for everyone to feel connected and united.

Highlight new menu items is monthly content explores.

Sweatshirt Concept

Currently in production with @chitokan on IG