Foot Of The Lake Pickleball Club

Written By Jena Brunelli

The Foot Of The Lake Pickleball Club reached out to us to create a logo for their new club located in FDL Wis.

This was a fun project because along with firm-tofu design, we enlisted our kids in the concepting to see what they could come up with!

The hierarchy priority the club asked for:

  • Name

  • Pickleball paddle

  • Pickleball

  • Lake

Drawing inspiration from the sunsets and sunrises of the city of Fond du Lac, I began creating moodboards & color palettes supporting the sport & coloration of the city sky.

As I was finalizing moodboards,  firm-tofu design & family began sketching 100’s of logo design ideas.

We had quite a few fun ideas to choose from but needed to narrow them down. These are some of our finals we presented to the club.

And with a few adjustments & a full club vote, this is the winning logo and a few mock-ups!

Jena Brunelli https://www.wildtowonderful.net
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